FinCalcs

Business Calculators

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Margin and markup are different numbers, and confusing them loses money.

Small business maths has a handful of concepts that quietly determine whether a venture works: the margin on each sale, the volume needed to cover fixed costs, and the rate that makes self-employment sustainable once tax and unpaid time are accounted for.

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Markup measures profit against cost. Margin measures it against price.

Markup is not margin

Markup measures profit against cost; margin measures it against the selling price. A 50% markup produces a 33% margin, not 50%. Businesses that price using markup while budgeting on margin systematically overestimate their profitability, and the error grows with volume. Decide which one you are working in and stay in it.

A freelance rate is not a salary divided by hours

Converting a salary to an hourly rate by dividing by 2,080 ignores self-employment tax, the absence of employer benefits, unpaid administration and time between contracts. A realistic rate works backwards from target take-home, grosses up for tax and expenses, then divides by billable hours only — usually far fewer than the hours you work.

Frequently Asked Questions

What is the difference between margin and markup?+

Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 50% markup equals a 33% margin. Mixing them up is one of the most common pricing errors in small business.

How do I calculate my break-even point?+

Divide fixed costs by the contribution margin per unit — the selling price minus the variable cost. The result is how many units you must sell before fixed costs are covered and profit begins.

What should I charge as a freelancer?+

Start from the take-home you need, add self-employment tax and business expenses, then divide by realistically billable hours. Billable time is usually 50–70% of hours worked, which is why naive salary-to-hourly conversions come out far too low.

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